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Hair beauty responsible for the environment.
Rica is an Italian hair beauty brand with environmental responsibility and more than 30 years in the market. Founded by a Sicilian family. Mario Puglisi helped his beautician sisters with the management of his salon, found and acquired a small artisanal laboratory where he launched what we now know as RICA. Dedication and hard work made RICA become a world-famous brand. Today it is present in more than 60 countries around the world.
Its mission is to create natural treatments that enhance beauty, using the great resources of Sicily and its Etna volcano. Responsiblely producing high quality products by investing in R&D.
There are 48 products.
Opuntia pack composed of shampoo, mask and leave-in.
Shampoo - combability, luminosity and body.
Mask - intensive treatment for all hair types.
Intense reconstruction mask for very dry and damaged hair.
Restorative shampoo - very dry and damaged hair.
Shampoo - body and volume for fine, toneless hairs.
