List of products by brand Sweet Professional

Sweet Professional is a professional cosmetics brand specialising in hair care, especially aimed at hairdressing salons. Founded in Brazil more than a decade ago, today it is present in more than 70 countries.

It offers professional treatments of proven effectiveness, including its famous organic hair straightening in shampoo format: without smoke or odors, dermatologically tested, and which promises visible results in about 10 minutes.

Philosophy and innovation

It combines advanced biotechnology with natural ingredients (some from the Amazon) to offer hair treatments that care for and restore hair from the inside out.

All its products are dermatologically tested and its manufacturing process includes a special resting period to stabilise and enhance the active ingredients, a unique technique in its class.

Key Product Range

Straightening treatments in shampoo format: free of smoke and odors, this quick straightening – which acts from the root in just 10 minutes – is one of the best-selling and most awarded worldwide.

Hair recovery with SOS Generation 2.0 line: indicated for hair very damaged or sensitized by chemical processes, repairing and rebuilding the hair fiber.

Chronology: high-performance system to provide density, nourishment and deep hydration to the hair.

Presence and structure

Headquartered in Madrid (Calle de la Secoya, 29, 28044), Sweet Professional SL operates with a team of about 9 people (2023 data) and has a turnover of between 1.5 and 3 million euros per year.

They export products to more than 70 countries, consolidating themselves as a benchmark in beauty salons internationally.